Rocket Farms Becomes First Company Brand in Industry to Top 5,000 Facebook Likes

02-Nov-2011

Brand Penetrates Both Industry and Consumer Markets

Rocket Farms announced today that over 5,000 people have “liked” its Facebook page, a first among greenhouse growers. They have utilized the Facebook platform to increase brand awareness and engage with their end-consumers through frequent posting of product photos, plant growing tips, recipes, contests, news articles and more. Rocket Farms also keeps in contact with its customers via monthly newsletters and through Twitter.

“It’s important to us to maintain relationships with our customers so that we can hear about their preferences in regards to potted plants,” says EVP Marc Clark. “Our Facebook page in particular provides an ideal platform to engage in conversation about what we’re doing right, and even more importantly, to understand what else we can do to continue to improve our offerings.”

Rocket Farms frequents industry events domestically and internationally to stay on top of trends, opportunities and to develop new ideas for their domestic consumer base. However, as demonstrated by the interactions on the Facebook page, interacting with the end-consumers is integral to the company strategy as well. Driven by the company’s dedicated team and their vision of what Rocket Farms stands for, this dual marketing and relationship-building approach has proven successful for the company’s ongoing innovation and growth.

Rocket Farms is headquartered in Salinas, California with greenhouses in Gustine, Salinas, Santa Maria and Watsonville. Specializing in novelty orchids, poinsettias, organic and conventional herbs and vegetable plants and a variety of potted flowering ornaments, Rocket Farms products are available at local Farmers Markets, Trader Joes, Whole Foods, Costco, and a number of other retail locations. Rocket Farms is a subsidiary of Monterey Peninsula Horticulture, the parent company of Growers Transplanting and Nurserymen’s Exchange.

For additional information on Rocket Farms, visit www.RocketFarms.com. As always, Rocket Farms invites everyone to visit www.Facebook.com/RocketFarms and Like its page.

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