2010 Operation Of The Year Finalists

With a young, energetic and hard-working staff, Rocket Farms, based in Salinas, Calif., has grown in recent years like few others. Within a three-year period, Rocket Farms doubled its orchid business and rose toward the top of our Top 100 Growers List, settling in this year at No. 4 in the United States with more than 125 acres of greenhouse production space.

Rocket Farms’ orchid production has grown so quickly in large part because Of the team’s dedication to marketing orchids. Last year, Rocket Farms sponsored a scientific study on best-care practices for orchids and shared the results with retailers and consumers. Because of such marketing efforts, Rocket Farms has played a key role in repositioning orchids in the market.

To support its community, Rocket Farms conducts an annual breast cancer awareness campaign in October. The campaign raises money for breast cancer and sends oncologists working with breast cancer a pink orchid to thank them for their commitment to the field.

Seemingly, there’s no limit to Rocket Farms’ growth. In the last 30 months alone, Rocket Farms has added 1 million square feet of greenhouse space. And sales have increased by 300 percent over the last five years. Expect those numbers to increase this year and beyond because of the operation’s drive for excellence.

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